Aldermore Bank

Responsive Web - Online Banking

Senior Visual Designer | 2017

My task at Aldermore Bank was to fully redesign the savings platform for the banks online Business savings service. This involved being fully engaged in user testing, lean prototyping, creating end to end journeys for the digital onʼboarding process and online banking. I also developed a digital design system for the banks re-brand.

Skills Employed: UX Design, UX Research, UI Design, Design System/Style Guides, Illustration, Prototyping, User Testing.
Tools Used: Photoshop, Illustrator, Sketch, Axure, Zeplin, Marvel, Invision

Identifying the problem

Research & Insight Gathering

Aldermore are a ‘challenger’ bank specialising in savings and loans for SME corporations. They also focus on asset management and mortgages. Aldermore savings platform was a product of a start up enterprise make it quick and cheap approach. It had been built with an off the self solution with not much design thought or how users will engage with the digital platform. Research showed us that customers had a hard time signing up for accounts. Once signed up the first use experience was poor and users struggled to understand which accounts they had and how to manage their money within the site.

Design Process & Solutions

Scope, Prototyping, Ideation & Design mockup’s

The design process for re-designing the Aldermore online banking digital platform and onboarding began by conducting research and developing user personas. There was a 3 day sprint conducted in an offsite facility with all key stakeholders to ideate and run workshops to begin the design thinking process for the project. From learnings gathered from the sessions I began creating initial wireframes and user journeys. This then led to fully prototyping journeys to test with users. Along with developing wireframes, mapping journeys and prototyping, I was also simultaneously creating a new design framework and updated UI/digital brand which would be housed in a digital style guide and design system for developers and the wider UX design team to impliment designs as sprints progressed.

The Outcome

Results

The redesign for online baking and onboarding was launched in 2017 and immediately began to have a positive impact on success rates of new banking customers completing registration and logging in to their online banking without issue. Feedback from customers was positive about the new look and feel and usability of the banking platform from due to it’s ease of use to clean simple interface. The banks re-brand was rolled out across all other digital banking products later that year using the guidelines and systems I designed.

My Design Process

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